Robin Auld's Blog

Marketing Mole: Who does Google think you are? - Robin Auld, Marketing director, Domino's Pizza

RobinA — 2008-10-07T13:20:51+00:00

Verdict: Shockingly, the marketer at Domino's Pizza does not appear in the top five results, despite his joining the brand in 2004. A Marketing profile features in lower results.

Domino's Pizza strengthens Group Board with double promotion

RobinA — 2008-09-01T11:45:21+00:00

Robin has made a massive impact on our marketing campaigns since his arrival just under three years ago. His ability to integrate all disciplines within the marketing mix, and deliver high-impact, fresh news to our customers is clear.

The Marketing Profile: Robin Auld of Domino's Pizza

RobinA — 2008-04-01T14:11:15+00:00

LONDON - When Robin Auld reveals he is a Tai Chi devotee, it comes as something of a surprise. The voluble 35-year-old only occasionally stops for breath and to ask whether he is going on too much before launching into another stream of enthusiastic chatter. But while his ebullience seems at odds with such a chilled-out pursuit, Auld says the ancient art provides a welcome contrast to the fast pace of his job.

Domino's on its last slice of Simpsons

RobinA — 2008-10-15T09:51:14+12:00

"Our sponsorship of The Simpsons has been instrumental in our growth, especially in the early days when The Simpsons was our principle branding platform," said Robin Auld, the sales and marketing director at Domino's.

Domino's ends �2m-a-year The Simpsons sponsorship

RobinA — 2008-10-15T09:51:13+49:00

Domino's sales and marketing director Robin Auld says the sponsorship helped establish the pizza brand in the UK and Ireland but says it is "time to move on".

Domino's launches pre-roll ads on ITV and 4oD

RobinA — 2008-08-27T11:23:45+12:00

Robin Auld, sales and marketing director for Domino's, said online video offered a great opportunity to reach the target audience. "Pre-rolls have a high impact and avoid the clutter of traditional TV ad breaks," said Auld.

Domino's Pizza St Helens

RobinA — 2008-02-01T14:28:04+12:00

In our capacity as an Official St Helens RFC Partner, Domino's Pizza St Helens, was on-hand at the weekend's game vs. Warrington Wolves to present the man of the match award to Leon Pryce.

The game saw St Helens walk away with an 8 point victory over the visiting side.

Pictured presenting the award to Leon is local Domino's store owner Simon Pickles, with fellow Directors Bernie, Barbara and Nigel Pickles. On the right is Robin Auld representing Domino's Pizza UK.

Domino's Pizza topping �1m in weekly e-sales

RobinA — 2007-11-30T17:01:12+13:00

"We are proud of our position as an innovative multi-channel retailer offering more ways to order than any other pizza company," said Domino's marketing director Robin Auld

Domino's promotes Auld

RobinA — 2006-12-01T16:34:13+11:00

Domino's Pizza has promoted Robin Auld to sales and marketing director and appointed him to the Domino's Pizza Group Board.

Strategic Play - Domino's Pizza

RobinA — 2008-09-28T13:10:12+13:00

In the first half of 2006, online sales were up by 46.9%, now representing 12.3% of Domino's delivered pizza sales in the UK. In 2005, electronic orders increased 69.5% on the previous year (NMA 27.02.06). This year, seven years on from the launch of its transactional website, over �100,000 of total sales were made in a single night - a significant moment for the brand, according to Robin Auld, head of marketing for the UK and Ireland.