INTERVIEW: Domino's marketing director Robin Auld on why the pizza delivery chain's sales are up, the joy of cheaper media and the techno-marketing developments in the Domino's pipeline. YouTube video, anyone?
read moreDomino's marketing director Robin Auld on the pizza company's event strategy. How important are events to Domino's. Event marketing is a vital way of...
read morePizza delivery chain Domino's, famed for its heavy use of door drop menus, is to devote an increasing amount of its marketing spend to digital as it ramps up its use of marketing technology.
read moreDomino's marketing director Robin Auld gets more sleep than the average brand marketing director these days. The pizza delivery chain's sales are up, media is cheaper and there's a whole host of technology-based marketing developments in the Domino's pipeline.
read moreBaby-faced Auld is growing in stature and confidence as Domino's posts record sales driven by the trend for consumers to spend more time at home.
read moreOver ten years, Domino's pizza used television's evolution to drive pizza sales and build their brand. It's a story of a gold-standard sponsorship, but it also encompasses spot, interactive advertising, on-demand pre-rolls and a range of other liberating TV technologies.
read moreVerdict: Shockingly, the marketer at Domino's Pizza does not appear in the top five results, despite his joining the brand in 2004. A Marketing profile features in lower results.
read moreRobin has made a massive impact on our marketing campaigns since his arrival just under three years ago. His ability to integrate all disciplines within the marketing mix, and deliver high-impact, fresh news to our customers is clear.
read moreLONDON - When Robin Auld reveals he is a Tai Chi devotee, it comes as something of a surprise. The voluble 35-year-old only occasionally stops for breath and to ask whether he is going on too much before launching into another stream of enthusiastic chatter. But while his ebullience seems at odds with such a chilled-out pursuit, Auld says the ancient art provides a welcome contrast to the fast pace of his job.
read more"Our sponsorship of The Simpsons has been instrumental in our growth, especially in the early days when The Simpsons was our principle branding platform," said Robin Auld, the sales and marketing director at Domino's.
read moreDomino's sales and marketing director Robin Auld says the sponsorship helped establish the pizza brand in the UK and Ireland but says it is "time to move on".
read moreRobin Auld, sales and marketing director for Domino's, said online video offered a great opportunity to reach the target audience. "Pre-rolls have a high impact and avoid the clutter of traditional TV ad breaks," said Auld.
read moreIn our capacity as an Official St Helens RFC Partner, Domino's Pizza St Helens, was on-hand at the weekend's game vs. Warrington Wolves to present the man of the match award to Leon Pryce.
The game saw St Helens walk away with an 8 point victory over the visiting side.
Pictured presenting the award to Leon is local Domino's store owner Simon Pickles, with fellow Directors Bernie, Barbara and Nigel Pickles. On the right is Robin Auld representing Domino's Pizza UK.
read more"We are proud of our position as an innovative multi-channel retailer offering more ways to order than any other pizza company," said Domino's marketing director Robin Auld.
read moreDomino's Pizza has promoted Robin Auld to sales and marketing director and appointed him to the Domino's Pizza Group Board.
read moreIn the first half of 2006, online sales were up by 46.9%, now representing 12.3% of Domino's delivered pizza sales in the UK. In 2005, electronic orders increased 69.5% on the previous year (NMA 27.02.06). This year, seven years on from the launch of its transactional website, over £100,000 of total sales were made in a single night - a significant moment for the brand, according to Robin Auld, head of marketing for the UK and Ireland.
read moreUK Sales and Marketing Director
Domino's Pizza
